Balmain Is Returning To Couture



November 2018

Olivier Rousteing with his Balmain army after the SS19 show

The Parisian house hasn’t presented a couture collection for 16 years

Olivier Rousteing has announced plans for the French fashion house to return to the couture week calendar. Marking the creative director’s first stint as a couturier, Balmain plans to show at Paris Couture Week in January 2019. This will be the fashion house’s first couture collection in 16 years. The last was shown in 2002 when Oscar de la Renta was creative director.

Balmain SS19

The house’s return couture show has also been timed to celebrate the opening of a new Balmain flagship on a famed Paris shopping street, at 374 rue du Faubourg St Honoré. Though the date is still to be confirmed, a spokesman for the house explained that the couture show would be staged inside the new flagship, a significantly large space encompassing 750 square meters.

Along with couture, Rousteing added that he wanted Balmain to delve into accessories, fragrance, and cosmetics in the future as well.

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