Bulgari Opens The Allegra Café In The Dubai Mall



August 2023

Bone up on your new season scent at Bulgari’s chic sensory set-up

If you’re passing through Dubai Mall any time soon, be sure to stop by Bloomingdale’s to check out the Bulgari Allegra Café. Taking pride of place on the department store’s first floor, you’ll be able to sample the luxury brand’s iconic perfume collection, Allegra, at the innovative new fragrance discovery bar, inspired by elements of Italian lifestyle including the sparkling Mediterranean Sea and an incandescent Roman sunset.  Visitors can also create a custom fragrance through the Magnifying Essences service; choose your favourite Allegra fragrance from the seven-strong collection followed by an Allegra Magnifying Essence to layer overtop, creating a bespoke scent.

More than a shopping destination, the Bulgari Allegra Café is also hosting monthly workshops across a range of topics, including curating floral bouquets and mixing the perfect cocktail, as well as an empowering fragrance consultation for Emirati Women’s Day on the 28th of August. Be sure to snap some pictures while you’re at it, too — the space is one for Instagram. Running until the end of September 2023.

Read Next: Louis Vuitton Master Perfumer Jacques Cavallier Belletrud On Fragrance, Family And Finding Your Passion

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