Loewe’s Latest Fragrances Bottle The Carefree Spirit Of Ibiza



June 2023

Whether you’re hoping to immerse yourself in its eclectic style scene, superstar DJ sets or sublime sunsets, there’s no denying the never-ending appeal of Ibiza

A globally-renowned party destination complete with turquoise waters, a charming Old Town, farm-to-table food scene and the glamour of the world’s elite who spend their summer on its pristine sands, Ibiza has long been one of the most popular of the Balearic Islands. A place often frequented by style insiders including Bella Hadid, Cara Delevingne and Kate and Lila Moss (and not forgetting the arrival of The Standard hotel just last year which drew a fashionable crowd including the likes of Harris Reed,Soo Joo Park and Shy girl to its rooftop), it’s also one of the most inspiring. Countless collections from the likes of Burberry, Maje and Annie’s Ibiza, a boutique frequented by Ms Moss herself, as well as Rita Ora, Margot Robbie and cool Korean DJ Peggy Gou, cite it as their muse.

With its shorts, sandals, swimwear, anagram-logo raffia bags and fragrances creating an escapist portal to the hedonistic freedoms of the White Isle, Loewe’s Paula’s Ibiza is perhaps the island’s most famous homage. It launched back in 2017 after Jonathan Anderson reached out to the founders of the by-then defunct Paula’s Ibiza boutique, Armin Heinemann and Stuart Rudnick, for a capsule collection using their artwork on his pieces. While its Loewe Font bag is perhaps the most popular buy of this season, there’s no denying these fresh new fragrances — the original EDT combines beachy notes of mandarin, driftwood, frangipane, sand lily and patchouli oil while the Loewe Paula’s Ibiza Eclectic EDT is hedonistic and wild with notes of orange flower absolute, jasmine sambac, incense, sandalwood, and musk — are a great entry point to the brand.

A crossroads for bohemians and hippies all over the world, with a vibrant and colourful culture, there’s a free-spirited vibe about Ibiza that’s almost intoxicating. It’s careless, carefree and casually cool, and that’s what makes it so special. Step foot on Ibiza and you’ll immediately be entranced by an all-pervading magical energy and freedom that happily extends to our wardrobes, and we imagine will continue to do so for many years to come. Shop now

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