PFW SS19: Four Beauty Trends You Can Take Straight Off The Balmain Runway And In To Real Life

Words by Gracie Stewart

3 min read

For SS19, Balmain's beauty strategy echoed the French fashion house’s glamorous aesthetic with bold brows and wet manes that were made for rocking off the runway.

Naturally bold, well-groomed brows are here to stay
A well-groomed brow has the ability to frame your face and transform your features, but often, the feature gets overlooked-and over-tweezed. For the Balmain SS19 show, makeup artist Val Garland used L’Oréal’s Brow Artist Micro Tattoo Eyebrow Definer to fill in the model’s brows, before adding brow powder and a brushing of brow gel mascara to create a full, feathered effect.

Backstage at Balmain @hairbysammcknight

The side part is an easy way to update your look
Regardless of whether you’re rocking a pixie cut, bob or Rapunzel length locks, you can easily transform your look with a statement-making side part. Hairstylist Sam McKnight used a tail comb to create a deep side part at Balmain, which gave an almost masculine feel to the look. The great thing about a side part is just about any face shape can pull it off, and there’s an edgy, fun vibe about it.

Backstage at Balmain

Sun-kissed skin isn’t reserved for summer
Too much sun can damage the skin, causing spots or premature ageing. But there is still a way to get that healthy glow without the tan. A good bronzer, strategically applied, can give the face a sun-kissed look. “It’s all about beautiful, peachy skin with a little bit of sculpting”, said Garland. For flawless complexions that struck the perfect balance between matte and dewy, she used a hydrating, medium-coverage foundation as needed, playing up warm undertones with swirls of apricot blush on the cheeks.

Backstage at Balmain

Fresh out of the shower strands are now perfectly acceptable
According to McKnight, sculpted wet hair was the look he was going for at Balmain. In other words, this is your proof that looking like you just got caught the rain is now incredibly chic. To get the look, McKnight sectioned the hair into three (one section at the back and one on either side), then applied L’Oreal TecniArt Glue to the roots beginning at the nape of the neck and working his way up, combing roots flats as he went. Next, he applied L’Oreal TecniArt Full Volume Mousse 5 from root to ends with a wide toothcomb. He then covered the hair with an Airtex net and diffuse dried with the Dyson Pro hairdryer on a high speed with low heat. Once set, he turned the hairdryer to a high speed with a cold setting and finished with a mist of hairspray.

Backstage at Balmain @hairbysammcknight

According to the SS19 shows, this is how you should be wearing flowers in your hair from now on.

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