The Beyoncé x Balmain Charitable Capsule Collection Is Available Now



July 2018

Beyoncé x Balmain yellow hoodie

The Beyoncé x Balmain collection is making more than our fashion dreams come true

Inspired by her Coachella performance, Beyoncé has collaborated with Balmain on a charitable capsule collection which launched at Balmain’s flagship store in Paris on Friday and has since become available online. “When she saw all the dancers loving the outfit—and she was loving her own outfit—she realized that what we were creating on stage for her, for all the dancers, was something really impactful,” Balmain creative director Olivier Rousteing, who designed the Coachella looks, told press of the collection. The three-piece collection includes the yellow and pink sweatshirts that Rousteing created for Beyoncé’s festival set, as well as black T-shirts featuring the same graphic, which paid tribute to historically-black colleges. All proceeds from the collection will be donated to the United Negro College Fund, which provides scholarships to black students and financial support for 37 HBCUs. “The donation was the main goal of this collaboration,” Rousteing said. “We don’t forget where we come from. This is really, really important—I come from an orphanage, you know. I think there is something really emotional about our collaboration.” The collaboration comes hot of the heels of Beyoncé’s last charitable project with fashion house Gucci.


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