Gucci and Chime For Change partner with UNICEF and Beyoncé in new charity initiative, BeyGood4Burundi
“Gucci and Chime For Change are proud to stand with Beyoncé and UNICEF to help change the lives of hundreds of thousands of girls and women in Burundi,” said Marco Bizzarri, President and CEO of Gucci. “Through our commitment to BeyGood4Burundi, we continue the mission of Chime For Change to provide education, health and justice to girls and women globally.” On World Water Day 2018, the Italian brand announced its new partnership with celebrity Beyoncé Knowles-Carter and UNICEF USA to bring clean, safe water to the women and children of Burundi, (also known as the ‘Heart of Africa’).
Through her BeyGood philanthropic arm, Beyoncé originally launched the BeyGood4Burundi initiative with UNICEF USA in 2017 to support programs to improve water, sanitation and basic hygiene practices in the hardest-to-reach areas of the landlocked East African nation, where nearly half the population had no access to safe water. With the help of Gucci and their $1million commitment, they plan on adding 80 more wells to BeyGood’s original 35. Access to clean, safe water means girls won’t be forced to walk long and dangerous distances on a daily basis and can instead go to school.
“This is a testament to the power of one woman’s passion and the power of partnership,” said Ivy McGregor, Director of Philanthropy and Corporate Relations at Parkwood Entertainment, which houses Beyoncé’s BeyGood initiative. “On World Water Day I’m delighted that our friends and partners Gucci and Chime For Change also believe that ‘Water Is Life’ and are moved to action by joining forces with us. Now we will be able to help nearly a half million people have access to safe, clean water.”
“Tackling the global water crisis is part of creating a path to a brighter future for children, and UNICEF can’t do it alone,” said Caryl M. Stern, president and CEO of UNICEF USA. “We are incredibly grateful to our long-standing partner Gucci for joining UNICEF and Beyoncé through BeyGood to help change lives of children in Burundi forever. Through this partnership, we can provide them with a chance to learn, play, thrive and inspire a better life for themselves and their families.”
To supportBeyGood4Burundi, visit Beyonce.com/beygood4burundi