Idris Elba Joins Stella McCartney In A New Campaign for Breast Cancer Awareness

Wednesday

17

October 2018


Idris Elba
Stella McCartney’s breast cancer awareness campaign ‘All is Love’ featuring Idris Elba

The actor voices a video for the designer called All is Love

Stella McCartney has teamed up with award-winning actor Idris Elba on a short film called “All is Love”, which shows an inspiring group of people as they reveal their mastectomy scars. The designer has long been an advocate for breast cancer awareness; her mother Linda McCartney died from the disease in 1998.

The campaign aims to challenge the taboo of men speaking openly about breast cancer, and highlight that the disease can affect both men and women. “Along with many other people, I was unfortunate enough to have lost my father to cancer five years ago,” said Elba. “Removing the taboo around men talking about breast cancer and encouraging other men to talk about it with their wives, mothers, sisters isn’t something we often see or hear about, but it should be. We should be encouraging the women in our lives to go for regular check-ups.”

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To celebrate the launch of StellaMcCartneyCares.org, @idriselba features in our new Breast Cancer Awareness campaign film “All is Love”. A cast of women reveal their mastectomy scars in beautiful, natural scenes, directed by @molliemills with stills by @ana_sting. This cinematic short film aims to inspire, support and educate, as Idris voices an emotive poem by @kai_isaiah_jamal. With special thanks to Dorothy, Ginny, Maria, Meesha, Phoebe, Harriett and @hbcanceruk. ? The “Louise Listening” double mastectomy compression bra is available free of charge for those in need on StellaMcCartneyCares.org. Click the link in our bio to see the full story. #StellaMcCartney #BreastCancerAwareness #StellaCares

A post shared by Stella McCartney (@stellamccartney) on

The short film is part of a wider Breast Cancer Awareness campaign, which includes the launch of Stella McCartney Cares, a new platform where the brand can funnel its philanthropic activities and efforts through one centralised channel. The platform’s first initiative will be the donation of 1,000 of McCartney’s Louis Listening post-operative mastectomy compression bras to women undergoing breast cancer treatment. The bra can be requested online at stellamccartneycares.org.

Dubai-based designer Yasmin Al Mulla of YNM Dubai has designed a new coat for Breast Cancer Awareness month.

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