It’s the first update to its branding in nearly 80 years
Alongside its pre-fall 19 collection, creative director Olivier Rousteing introduced a new Balmain logo, which references the brand’s past and future. The clean new motif weaves together a B and a P as one single letter, a reference to Pierre Balmain – the house’s founder – and also to its headquarters in Paris.
“Having been the Creative Director of this house for eight years, I’m not about to tear down traditions or break rules simply for the sake of breaking them,” said Rousteing in an official statement. “But times do change. Balmain is now a fast-growing brand relying on new media to communicate to a global audience.”
The new logo, which was designed by the Paris-based firm Adulte Adulte and was a year in the making, also reflects Pierre Balmain’s mid-century designs. Rousteing added that it was important to him that the logo referenced Balmain’s history because “in order to move forward, you must first be clear about where it is that you’re coming from.”
The brand’s new stylised monogram will make its official debut with the release of Balmain’s (appropriately named) “B bag”.