Versus Versace’s AW17 Campaign



September 2017

Versus Versace's AW17 Campaign

Non-conformity, defiance and self-belief are some of the words used to describe the Versus Versace muse. We look at the eight new faces form the label’s newest autumn/winter campaign who are defining youth culture.


Tommy Genesis: Underground rapper hailing from Canada, who uses her lyrics to push boundaries.

Cosmo Pyke: Singer-songwriter hailing from South London with a love for skating and graffiti art.

Hunter Schafer: American artist and activist with one of the most fearless voices in American social politics.

Lily McMenamy: American-born Englishwoman leading a new generation of models shaking up how the fashion industry represents youth.

Rina Sawayama: Tokyo-born musician and model standing up to racism, sexism and prejudice in the fashion industry.

Judah Lang: Actor from New York venturing into freestyle rap. 

Rejjie Snow: Hip hop artist and producer from Ireland pioneering individuality through his work.

Wilson Oryema: London-born artist and model who uses his work to question contemporary society.



Nov 23rd
Nov 22nd
Nov 21st
Nov 07th
Nov 06th
Nov 05th
Alexander Wang x Adidas Originals
Oct 29th
The New Note
Oct 27th
Happy Snowflakes
Oct 24th
Balenciaga Pop-Up
Oct 23rd
Retro Vision
Oct 20th
Dark Side Of The Moon
Oct 19th
Roger Vivier's Capsule Collection
Oct 15th
Icon Status
Oct 13th
Curating Culture
Oct 11th
According to Ellery
Oct 10th
Natalie Portman x Rouge Dior
Oct 09th
A Day For Denim
Oct 06th
Louis Vuitton SS18
Oct 04th
Giuseppe Zanotti's Capsule Collection
Oct 03rd