Kate Moss, Rita Ora, Cara and Poppy Delevinge, and Pixie Geldof are just some of the familiar faces featured in a new campaign dedicated to cleaning up the ocean.
Launched by Project Zero, an ocean conservation initiative, the short film calls upon an A-list line-up to reveal some shocking facts relating to the climate crisis and its crippling effect on the world’s coastal waters and high seas.
Emphasising the need to protect 30% of the ocean in order to create a sustainable future for life on Earth, the campaign highlights the spectacular life-giving role the ocean and its biodverisy plays, and how this is alarmingly under threat.
This message is reinforced by the star-studded ambassadors from film, fashion, music and sport, who directly ask the viewer to “turn the tide on the climate crisis.
Through this video and a plethora of other initiates — including a unique seascape Christmas installation in London’s Carnaby Street, encouraging people to refrain from using plastic bottles and bags — the Project’s plight is to raise global awareness, encourage behavior change and create a new revenue for protection.
With over half of the world’s coral reefs already gone and just 2% of the ocean protected, Project Zero aim to flip the figures and create a substantial change by 2030 — with Kate Moss and many others helping to champion the cause.
To discover more about Project Zero’s Climate Crisis campaign, visit Weareprojectzero.org
- Image: Getty Images