Five months into his role as chief creative officer, Riccardo Tisci has introduced a new look for the fashion house
The new logo features a sleek and streamlined bold sans-serif text in all caps, while the new monogram features an interlocking “TB” pattern that pays homage to the brand’s founder, Thomas Burberry, and combines a striking orange hue with white and Burberry’s ubiquitous honey beige.
Tisci worked on the innovative new designs with Peter Saville, a renowned British art director and graphic designer who also redesigned Calvin Klein’s new logo under Raf Simons. He’s also been designing a series of t-shirts for Paco Rabanne, having previously created album covers for bands like New Order and Joy Divison.
The redesign comes ahead of Tisci’s first runway show for Burberry in September during London Fashion Week after 12 years at the helm of Givenchy.