Attuale: The Region’s New Online Platform



December 2019


MOJEH meets Giuditta Spezzapria, the founder of the Middle East’s newest e-commerce experience Attuale

Inspired by the relentless pace of our modern lifestyle, Giuditta Spezzapria’s entrepreneurial lightbulb moment was borne of a reaction to systematic e-tail overload.

“Attuale is a carefully curated response to countering today’s overwhelming, scattered offering,” she says of the newly-launched platform, which translates from the Italian word for ‘contemporary.’


Following her eagerness to explore, restore and narrate more meaningful content through fashion and technology, Giuditta’s vision was to create a go-to online destination encouraging conscious and healthy choices across fashion, beauty and lifestyle while providing explanations and answers on how to make those decisions.

“Attuale is the solution to many days spent trying to nd what our woman is looking for,” says Giuditta. “We select products that we believe make the Attuale woman feel confident and comfortable with herself, while sharing stories and real life accomplishments from real women, to inspire others.”


Together with senior buyer, Katharina Erasin, the site offers a curation of emerging brands, many of which are exclusive to the UAE market, with a key focus on the sustainable. “We launched with 54 brands spanning clothing, accessories and beauty, selected specifically for quality, brand identity and consciousness,” explains Giuditta.

“Alongside these sustainable brands, Attuale The Archive is a collection of one-off vintage pieces that have been hand-sourced on buying trips around the world, which are unique and feel precious. We are very particular about quality and details, scouting pieces that last multiple lifetimes and can together to promote our reduce, reuse, recycle way of thinking.”


Shop emerging labels and one-off vintage pieces at

Jan 23rd
Jan 22nd
chanel ss20 couture
Jan 21st
Peter Lindbergh: Untold Stories
Jan 19th
net sustain
Jan 15th
Louis Vuitton SS20
Jan 14th
By Malene Birger
Jan 13th
Versace SS20
Jan 12th
Dior Forever
Jan 08th
Yasmine Sabri
Jan 07th
Gucci Year of the Mouse collection
Jan 06th
Max Mara
Jan 05th
SHA Emirates
Jan 04th
Cole Haan Dubai
Jan 02nd
Saba Kombucha Cleanse
Jan 01st
Dec 31st
Le Smoking
Dec 29th
Dec 25th
Dec 24th
Ghost Holiday 2019
Dec 23rd