Today Chopard is the largest buyer of Fairmined gold
The luxury jewellery and watch house Chopard was taken over by the Scheufele family in 1963, and since then, the Scheufeles have put ethics at the heart of the Maison.
Chopard became the world’s first luxury jewellery company to support and enable gold mining communities to reach Fairmined certification and provide training, social welfare and environmental support. To date, two mines in Latin America (one in Colombia and one in Bolivia) have now achieved Fairmined certification through Chopard’s direct support. Now, the brand has committed to using 100% ethical gold in all of its jewellery and watch creations.
Karl Friedrich Scheufele, co-president of Chopard said: “We are incredibly proud of being able to say that as of July 2018 all of our gold is purchased from responsible sources”. Chopard’s vision is to increase the proportion of artisanal gold the Maison buys as it becomes more available on the market. “It is a bold commitment, but one that we must pursue if we are to make a difference to the lives of people who make our business possible.”