The model is getting back into the beauty business
Kendall Jenner is the face of a new range of hair styling tools called Runway Series from California-based brand Formawell Beauty. The backstage beauty-inspired range of tools will include a hairdryer, flatiron, one-inch curling iron, and various pro hair brushes that all have the brand’s proprietary Ionic Gold Fusion mineral technology.
“Our goal was not to be just another tool line,” explained Ron Razeggi, chief operating officer of Formawell in regards to Runway Series. “We wanted to bring salon-quality products at an affordable price. Hair is part of the fashion industry and who better than Kendall Jenner to inspire our packaging and design? Now the talent and the product have come together to launch on social media and at retail.”
It is said Jenner will appear at launch parties and, going forward, will have direct input into future products. “I work all over the world at fashion shoots and on runway shows, so I need to know that my hair looks its best and stays in great condition,” said the model in a press statement. “I trust the Runway Series tools because they give me confidence every time I step out on to the runway or when I am having a night out with friends.”