SURELY, THE BEAUTY COLLABORATION WE’VE ALL BEEN WAITING FOR
Read all about it, read all about it… Two iconic Parisian brands, Karl Lagerfeld and L’Oreal have announced a make-up collaboration that will launch on September 27, on the evening of Paris Fashion Week Spring/Summer 2020. While that’s still three months away, it’s worth getting prepared for.
Initiated by the late, great designer, the collection will be infused with Karl’s iconic rock-chic aesthetic, beautifully fused with, of course, a sense of Parisian elegance. You know the kind, an effortless je ne said quoi that leaves us all oozing with envy. The French… they’ve just go it, right?
Known for using eyeshadows as colours in his sketches, the collaboration honours the Karl’s deep connection with beauty and his understanding of how art, fashion and beauty are so richly intertwined. The collection will also continue Karl’s legacy of pushing boundaries and celebrating feminine power, whilst incorporating L’Oreal’s brand ethos of beauty for all.
It’s a partnership that promises to intensify your make-up arsenal in the most empowering way possible.
- Words: Emily Baxter-Priest