Boucheron brings Parisian elegance to The Dubai Mall at its glamorous Fashion Avenue address
Boucheron has unveiled an extension of its Parisian flagship in The Dubai Mall, where the Maison brings its contemporary elegance to the glamorous Fashion Avenue. The renovated boutique is the tenth in the Middle East, cementing Boucheron’s commitment to the region and its high jewellery aficionados.
As one would expect from the storied Maison, its Dubai Mall address is no run-of-the-mill boutique. A warm, inviting space, the interiors pay homage to Boucheron Hôtel Particuliar on Place Vendôme by integrating French classicism and contemporary touches throughout – think moulded marble counters, metal framing and pops of zesty hues.
The space surrounds shoppers with both exquisite high jewellery pieces and artefacts depicting the 164-year history of the Maison. Enter the exclusive VIP Salon for a one-on-one shopping experience among nature-inspired patterns and original sketches of early high jewellery creations, including the 1879 Question Mark necklace by Frédéric Boucheron.
Alongside signature Boucheron collections, shoppers can explore Carte Blanche, Contemplation, the latest offering from creative director Claire Choisne. Conjured from her vivid imagination, the deeply personal collection conveys poetry and emotions. Find Boucheron on the ground floor of Fashion Avenue, The Dubai Mall.