Farfetch have added another name to its growing portfolio of partners…
Earlier this month, it was evident that Farfetch continuously celebrates its global community of tastemakers, including those from the Middle East.
Now, to strengthen their ties to the region, the leading e-commerce platform have just announced a new global partnership with one of Saudi Arabia’s luxury retail groups, Rubaiyat.
This new partnership marks Rubaiyat’s first foray into e-commerce, however with Farfetch’s luxury know-how and global reach merged with Rubaiyat’s luxury distribution network across Saudi Arabia – it’s bound for success.
Giving its consumers a comprehensive edit of luxury offerings, the new partnership will see Rubaiyat’s impressive portfolio of brands, being sold online. Rubaiyat’s offering on Farfetch will include menswear, womenswear and children’s wear. It will also include a selection of accessories, fragrances, designer home furnishing, jewellery and watches, too.
“Adding the e-commerce channel to Rubaiyat’s retail platform is essential in order to reach out to a wider audience and improve Rubaiyat customer’s shopping experience,” said Christophe Penne, Vice President of Merchandise, Rubaiyat. “Therefore, we welcomed the opportunity to partner with the world’s leading global technology platform for the luxury fashion industry, Farfetch.”
Now, find out where you can get your hands on your very own Dior Grand Bal Couture timepiece.
- Words by Meeran Mekkaoui