Saudi Arabia’s Red Sea Fashion Week Makes History

2 min read
Tima Abid

With a postcard-worthy backdrop of the St. Regis Red Sea Resort, Red Sea Fashion Week kicked off its inaugural event in Jeddah, Saudi Arabia

The inaugural Red Sea Fashion Week took place in Jeddah, Saudi Arabia this month, led by the Saudi Fashion Commission. The three-day event occurred at the breathtaking St. Regis Red Sea Resort and celebrated both emerging and established designers from The Kingdom, region and beyond. Designers showcased their resort collections to tastemakers, buyers and press in attendance, putting their names in the forefront of fashionable minds across the globe.

Sara Altwaim

“This three-day event at the St. Regis Red Sea Resort has been a cultural exchange connecting local, regional, and international brands in the heart of one of The Kingdom’s breathtaking natural landscapes,” said Burak Cakmak, CEO of the Saudi Fashion Commission. “Our commitment to economic growth, sustainable development, and the promotion of local talents and creatives on a global scale is unwavering.”


With the backdrop of azure waters and luxurious overwater villas, the setting was apt for a showcase of holiday-ready collections, including Saudi’s first-ever swimwear runway show courtesy of Moroccan label, EAU. Tima Abid, who has shown at Paris Couture Week, kicked off Red Sea Fashion Week with her elegant, intricate designs, followed by Yasmin Q, who introduced travel-friendly loungewear and cosy summer silhouettes; Sara Altwaim, who used traditional craftsmanship techniques throughout an ocean-inspired collection; and eco-friendly brand Niluu, which utilises ethical practices and planet-friendly materials in its breezy dresses, kaftans and co-ords. Hadia Ghaleb also showed swimwear on the runway, though modest iterations with full-body coverage, wraps and waterproof hijabs.

Tima Abid

Red Sea Fashion Week emphasises female-owned brands from Saudi Arabia, Morocco, Turkey and Egypt, while over 20 brands – including Italian lines and members of the Saudi100 – presented their collections in a showroom. Learn more

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