ALL EYES ON YOU

Monday

10

June 2019


Karen Wazen launches her second eyewear collection, with a little help from her friends

KAREN WAZEN DROPS A NEW EYEWEAR COLLECTION THAT HAS ITS SIGHTS SET ON YOUR SUMMER

From digital influencer to designer, Karen Wazen’s venture into creating eyewear collections sees her launch a second collection today, available on pre-order next week, with a nine-piece line-up of uber-contemporary sunglasses. They’re slick, they’re sexy, and we want them all.

Karen Wazen Eyewear Collection

Calling upon 10 friends to help launch the campaign – each from varying ethnicities, backgrounds and style tribes – the collection is a celebration of diversity, self-expression and individuality. With a view to create “sunglasses for everyone”, the nine styles serve up a wider variety of silhouettes, comprising more classic shapes and tints to suit every woman’s style and face shape, whilst still staying true to the essence of Karen’s avant-garde approach to fashion.

Oh, and each pair is named after significant women from around the world, further anchoring the fashion-meets-feminism cool of this collection.

“At the core of our brand, we believe in inclusivity, and that fashion is for everyone. These values are translate throughout the videos and photos we created for this season’s campaign,” she says, “showcasing the beautiful diversity of women and versatility of our eyewear.”

The Karen Wazen Eyewear collection will be available for pre-order on June 13 at Karenwazen.com 

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Here it is!!! SEASON 2 of KAREN WAZEN Eyewear! LAUNCHING June 13 I am so proud of this campaign, what it represents, and the team that worked on it! This is exactly what I had envisioned a brand in my name would stand for… Today when I see it all come together, I can’t but feel grateful for the outcome ❤️❤️❤️❤️ Diversity, inclusivity, relatability, uniqueness and a positive spirit is the basis of @bykarenwazen Hope you enjoy it as much as we all enjoyed working on it! ————————————————— Choreography and direction @rheaharmoush Videography and editing @amir.deleon Behind the scenes @twistedcurlz Hair and Make up @laloge_uae ————————————————— A massive thank you to this incredible group of women who came together for this campaign your energy made this what it is! @rheaharmoush @tsh_t09 @hykudesesto @yaranimer @niggiphulwani @hamsfathy @rananawas @deborahhenning @camillalouisefitzpatrick @Marga217

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  • Words: Emily Baxter-Priest
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