KAREN WAZEN DROPS A NEW EYEWEAR COLLECTION THAT HAS ITS SIGHTS SET ON YOUR SUMMER
From digital influencer to designer, Karen Wazen’s venture into creating eyewear collections sees her launch a second collection today, available on pre-order next week, with a nine-piece line-up of uber-contemporary sunglasses. They’re slick, they’re sexy, and we want them all.
Karen Wazen Eyewear Collection
Calling upon 10 friends to help launch the campaign – each from varying ethnicities, backgrounds and style tribes – the collection is a celebration of diversity, self-expression and individuality. With a view to create “sunglasses for everyone”, the nine styles serve up a wider variety of silhouettes, comprising more classic shapes and tints to suit every woman’s style and face shape, whilst still staying true to the essence of Karen’s avant-garde approach to fashion.
Oh, and each pair is named after significant women from around the world, further anchoring the fashion-meets-feminism cool of this collection.
“At the core of our brand, we believe in inclusivity, and that fashion is for everyone. These values are translate throughout the videos and photos we created for this season’s campaign,” she says, “showcasing the beautiful diversity of women and versatility of our eyewear.”
The Karen Wazen Eyewear collection will be available for pre-order on June 13 at Karenwazen.com
- Words: Emily Baxter-Priest
