The Sustainable Streetwear Brand Born in the UAE

Wednesday

13

May 2020


The Giving Movement
The Giving Movement

Currently storming the region’s fashion scene, The Giving Movement is the UAE-based brand on everyone’s Insta-feed…

 

Minimalist, modern and emblazoned with soon-to-be signature mint labels, The Giving Movement is the new forward-thinking fashion brand to come out of the Middle East. The recently launched athleisure wear label prides itself on being ethically made in the UAE — with conscious consumerism and transparency at the forefront of the brand. 

Developing its own certified sustainable fabrics, The Giving Movement uses materials made from recycled water bottles and organic bamboo to create new lightweight, breathable surfaces. Following through its transparent ethos, each garment is adorned with a mint green tag that details how many waste water bottles were used in its production.

The Giving Movement

The Giving Movement

The label’s first collection is gender-neutral and extremely versatile with vests, tee shirts and hoodies that can you take you from an at-home workout to the mall. There are also looser fit tech pants, hijabs and activewear designed for modest, trend-conscious dressers. 

Packaged in biodegradable materials that can be used time after time, the uber-cool streetwear brand considers the planet at every step of production and also the community. Partnering with local non-profit organisation, Harmony House, and UAE-based global philanthropic organisation, Dubai Cares, The Giving Movement donates to fund projects that help to improve lives. 

Shop the collection at Thegivingmovement.com

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