In a bid to further its commitment to creating a more sustainable approach to luxury fashion, the YOOX Net-a-Porter Group has introduced its new sustainability strategy comprising 12 targets and benchmarks that the company plans to achieve by 2030. Aiming to change the way fashion is made, sold and used, it pledges to focus on quality craftsmanship, durable designs and the ability to be remade again and again.
Named ‘Infinity’, each target or benchmark reflects one of the United Nations’ 12 Sustainable Development Goals (SDGs), including ensuring inclusive and equitable quality education and ensuring sustainable consumption and production patterns.
Giorgia Roversi, Director of Sustainability and Inclusion at YOOX Net-a-Porter Group, comments: “Infinity underpins a deep-rooted transformation towards a more sustainable and inclusive future, building on our dedication for over a decade, driven by our Chairman and CEO Federico Marchetti, to champion incredible brands leading the way in sustainability, and to draw on our skills in technology, innovation, editorial and curation.
“Collaboration will be crucial, as lasting impact must be achieved by working together. Only by sharing what works – and what doesn’t – and by constantly strengthening our commitments will we be able to instil real change. All 12 Infinity commitments are underpinned by pilots and initiatives that will allow us to share learnings, tools, and information to inspire and enable our colleagues and brand partners, as we work to bring luxury and fashion into balance with our planet.”
The strategy itself rests on four pillars: a circular business model and circular culture as well as being planet- and people-positive. The company refers to its many years of experience in the field of fashion that few would have linked to technology the way it did 20 years ago when it started.
The Group will build on its legacy of successful initiatives and edits, such as YOOXYGEN at YOOX, launched in 2009 and Net Sustain at Net-a-Porter, launched in 2019, through which the Group empowers its customers to connect with the voices of its brand partners that are passionate about human, animal and environmental welfare.
A great step in the right direction and one we look forward to hearing more of in 2021.
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- Words by Naomi Chadderton