Dubai’s glittering skyline is the backdrop for the first-ever YOOX Ramadan campaign
YOOX Middle East continues to support up-and-coming creatives in the region, this time doing so with its Ramadan campaign. Regional influencers Yas Vocals and Sultan Musaed took Dubai by storm sporting the latest launches from the Gen Z-approved e-tailer – think Balenciaga, Off-White and Jacquemus. However, us slightly older folk can partake in the sartorial festivities, too. Modern modestwear in punchy hues reign supreme, creating a wardrobe equally appropriate for Ramadan and springtime. Little ones aren’t left out, either; shop adorable matching ensembles for your mini-me.
YOOX’s Ramadan campaign also highlights eclectic tableware perfect for your Iftar tablescape, with statement-making crockery and endless gifting options from homeware heroes including Jonathan Adler and Fornasetti. Exhausted at the thought of trawling malls searching for a Ramadan wardrobe? YOOX is the one-stop shop that has your wardrobe sorted from Iftar to Suhoor and everything in between. Shop the edit