As one of our go-to online destinations for style inspiration, we expected that Shopbop would commemorate their 20th anniversary in the utmost style. What is unexpected though, is quite how much they’ve flexed their fashion prowess – 20 times over to be precise. The e-commerce platform have just announced the launch of The Twenty, an off-the-charts exclusive collection of 20 hand-selected-from-the-runway pieces from 20 of our favourite designers. t’s a fashion girl’s dream come true. The line up includes the likes of Isabel Marant, Zimmermann, MSGM, ACNE, and Sandy Liang. Curated by Shopbop Fashion Director Caroline Maguire, The Twenty is made up of exclusive styles from the autumn winter 2019 collections and represents the best of this season’s key trends. It’s the ultimate capsule wardrobe. Available now, we take a first look at all the pieces.
In addition to the exclusive capsule, Shopbop are celebrating with the launch of #StyleSupport, a campaign shot by photographer Clara Balzary and featuring a mix of of-the-moment tastemakers, creatives and models including Aiden Curtis, Michelle Li, and MaryV Benoit. The videos and onsite features will resonate with women across the globe, bringing them together under the universal language of fashion. They also bring style conversations shared by friends, such as, “Do I wear heels or flats?” into the spotlight. Style conundrums presented and answered with a shopable solution.
And if you happen to be in New York this month, they have also created a Pop-Up, open from September 6th through September 22nd in Soho. The specially curated space includes a flower shop by POPUP Florist, a Juice Press and La Colombe coffee bar, as well as yoga workshops and styling events. A must-see if you’re heading west. Visit www.shopbop.com for more info.
- By Elaine Lloyd-Jones