This Emirati Label Has Opened A Pop-Up In Dubai

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Onori is setting up shop at Alserkal Avenue this month

Landing in the heart of Dubai’s artistic hub, Emirati label Onori’s first-ever pop-up finds itself among independent labels and the region’s creatives at the 222 Concept Store in Le Guepard at Alserkal Avenue.

From stunning dresses and matching sets to embellished accessories, the pop-up will offer trendsetters from across the city the opportunity to explore the Emirati brand and its designs. Whether you’re looking to shop the pearl-adorned evening bag (the perfect companion to a studded abaya, if we do say so) for Eid al-Adha or an oversized blazer for work events, you won’t be disappointed.

“I am thrilled to bring Onori to the central hub of Alserkal Avenue this May” said Sharifa AlHashemi, founder of Onori. “Being our first pop-up in Dubai, it’s a unique opportunity to showcase my collection and accessories – seeing people’s reactions in person makes me so happy and it’s truly a rewarding experience for me to connect with our clientele during this period”.

Sharifa AlHashemi, Onori founder

At Onori, the focus goes beyond aesthetics as the brand is a celebration of self-expression and a love letter to powerful women. Inspired by icons of popular culture and personal history, AlHashemi reimagines classic silhouettes, imbuing them with a sense of boldness, drama and femininity. Learn more 

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  • Words by Amia Hasheel