Shop Local This Emirati Women’s Day (And Beyond)

30 min read

Empower and support UAE nationals this Emirati Women’s Day by shopping local

Her Highness Sheikha Fatima bint Mubarak Al Ketbi launched Emirati Women’s Day in 2015 and it is celebrated on 28 August every year. Sheikha Fatima, affectionately known as the Mother of the Nation, chose the date as it coincides with the formation of the UAE’s General Women’s Union which took place in 1975. In celebration of the UAE’s Golden Jubilee and His Highness Sheikh Khalifa bin Zayed Al Nahyan, the President of the UAE’s announcement that 2021 would be recognised as “The Year of the 50th”, Sheikha Fatima revealed the theme of this year’s Emirati Women’s Day would be “Women: Ambitions & Inspiration for the Next 50 Years”. Emirati Women’s Day will celebrate the empowerment of Emirati women while supporting their goals and ambitions for the future. In order to support female Emirati businesses, MOJEH has rounded up local businesses – from fashion and skincare to artwork – you can shop this Emirati Women’s Day and beyond.



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Founded by Fatma Al-Otaiba in 2018, the Dubai-based accessory label focuses on timeless, responsibly sourced leather goods. When Fatma was unable to find the perfect bag – a piece that was both beautiful and expertly crafted – she created Odeem to bring luxurious, high-quality handbags to women around the world. Shop now



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A contemporary womenswear label, Basma Abu Ghazaleh founded KAGE for “the woman who lives life on her own terms.” KAGE’s vibrant collections are bursting with patterns and playfulness, making them the perfect addition to any extrovert’s wardrobe. Shop now

YNM Dubai


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YNM is a Dubai-based ready-to-wear fashion label founded by Emirati designer Yasmin Al Mulla with three principles in mind: classical simplicity, minimal delicacy, and modern femininity. Launched in 2014, the handmade garments are designed in-house and watched over at every step. Shop now

Madiyah Al Sharqi

Madiyah Al Sharqi, daughter of His Highness Sheikh Mohammed bin Hamad bin Mohammed Al Sharqi, Crown Prince of Fujairah, founded her eponymous label in 2012 and has since become a renowned designer in the Middle East and beyond. A masterclass in everyday luxury, the label specialises in bold silhouettes and delicate fabrics. Shop now

Al Mraikn

Emirati sisters Maryam and Muna Saeed created luxury abaya brand Al Mraikn ten years ago with a mission to empower Arab women around the globe through designs that are at once feminine, elegant and practical. Shop now

MKS Jewellery


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Born from a desire to create everyday expressions of sentiments and style, MKS jewellery was founded by social activist and Arab Women Awards’ 2015 Young Designer of the Year winner Her Highness Sheikha Mariam bint Khalifa bin Saif Al Nahyan in 2013. Each creation is deeply rooted in storytelling with Sheikha Mariam’s own stories as well as the stories of the UAE represented in every delicate piece; some portray the UAE map while others feature Emirati pearls. Shop now

Alia Bin Omair

An award-winning jewellery brand specialising in bold statement pieces – the brand dubs their creations “wild” and “experimental” – Alia Bin Omair is one for the extroverts. Its beautiful jewellery is crafted from materials and objects native to the UAE, transforming them into wearable works of art. Shop now

O Jewelry


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Founded by Shamsa Al Omaira, O Jewelry injects luxury into day-to-day life with stunning fine jewellery creations crafted from 18-karat gold and adorned with dazzling stones. More than just a jewellery brand, O Jewelry intends to “celebrate the richness of the past with the simplicity of the present and the aspiration for the future.” Shop now

Kulture House

Nestled in Jumeirah – the original one, that is – and positively bursting with art and hand-crafted pieces, concept store Kulture House was co-founded by Sheikha Jawahir bint Butti Al Maktoum and inspired by her travels. Regional and global influences are woven into every aspect, from the interiors and architecture to the menu at the cafe; everything in Kulture House has been designed or commissioned by Sheikha Jawahir bint Butti Al Maktoum. Visit now



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When Dr. Lamees Hamdan was pregnant she found herself searching for natural yet highly effective skincare but was unsuccessful. Enter: SHIFFA Pregnancy Body Oil. The only organic skincare brand to be created by a doctor, SHIFFA combines potent organic ingredients with advanced science to heal skin from within. Shop now

Noora Shawqi Jewellery

Noora Shawqi’s locally made fine jewellery pieces feature cultural references from her travels around the globe, coming alive in the form of gold, diamonds and vibrant stones. A certified gemologist, Noora Shawqi launched her eponymous fine jewellery brand in 2018 to share her love of fine jewellery with the world. Shop now

Twisted Roots

Founded by Emirati-Danish designer Latifa Al Gurg, Twisted Roots puts a contemporary spin on modest fashion. When her career as an electrical engineer was no longer fulfilling, Latifa Al Gurg set out to create her own brand in 2014. Her collections are inspired by travel, architecture and exploration. Shop now

Designed by Hind

Sharjah-born businesswoman Sheikha Hind bint Majed Al Qasimi founded Designed By Hind after studying fine arts in university; her knowledge and passion drove her to create what has now become one of the UAE’s leading brands in porcelain. Designed By Hind showcases traditional Middle Eastern designs and techniques and marries Emirati elements with contemporary designs. Shop now

Read Next: A Day In The Life Of…Yasmin Al Mulla

  • Words by Savanna Smith