Well, this is good news. Burberry will be eliminating unnecessary packaging and will go plastic-free by 2025…
Burberry faced backlash over one of its products last month and since then, the brand has been attempting to save its image.
So naturally, Burberry announced a sustainable approach in the forthcoming future (yes!) and will go completely plastic-free by 2025.
In six years, the new initiative will see Burberry’s packing be either reusable, recyclable or compostable. Already, the company have eliminated 29 tons of plastic by abolishing plastic lamination from its retail bags. As well as from Burberry’s poly bags for garment covers.
The continuing efforts will carry on throughout the year too, with plans to replace all of their current hangers, shrouds and poly bags with an eco-friendly option.
The move comes months after they discontinued the use of real fur in its collections. As well as eliminating unsaleable products and excess inventory.
Also, take a look at Riccardo Tisci’s first collection for Burberry.
- Words by Meeran Mekkaoui