Zoë Kravitz Is The New Face Of YSL Black Opium

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Zoë Kravitz For Black Opium

Black Opium has a new global spokesperson

Saint Laurent Beauté first appointed Zoë Kravitz as its Global Beauty Ambassador in August 2017, and now the brand has announced Zoë Kravitz For Black Opium. The Big Little Lies star is expanding her role as the new face of its popular fragrance. The daughter of Lenny Kravitz and Lisa Bonet was a natural fit for the fragrance and it’s all thanks to her “authentic, confident and artistic” personality. “I’m so excited to be the new ambassador for such an incredible, bold, iconic fragrance,” said Kravtiz. “Black Opium is a modern legend, and to be able to share its power with a global audience is an honour. I’ve very much enjoyed my work with this timeless company so far, and look forward to taking it to a new level.”

As part of this new role, Kravtiz will appear in the fragrance’s ad campaigns including a new digital campaign shot by Tyrone Lebon as well as a campaign film directed by Jonas Lindstroem that will be revealed on August 18. Zoë has previously starred in a campaign for Tiffany & Co. and has also posed for labels such as Alexander Wang and Calvin Klein.