Four Regional Favourites Walk Down Memory Lane Courtesy of Louis Vuitton’s New Scent

1 min read

Watch Dana Malhas Ghandour, Lana El Sahely, Nour Keilani and Zoya Sakr share their personal memories evoked by Louis Vuitton’s new Le Jour Se Lève fragrance.


Thanks to Louis Vuitton’s new scent we now don’t need to wake up at the crack of dawn to take in a whiff of fresh early morning air. Yes, the Maison’s Master Perfumer Jacques Cavallier Belletrud has managed to capture those dewy morning scents we love so much and bottle them up in the new Le Jour Se Lève perfume. Infused with bright notes of mandarin, jasmine sambac and blackcurrant, this hits all the right notes for spring.

To celebrate its regional launch, four strong and influential women from the Middle East talk about the memories unlocked after smelling Le Jour Se Lève perfume for the first time. From childhood to motherhood, watch as they share stories brought on by Louis Vuitton’s latest olfactory innovation.

Dana Malhas Ghandour, Entrepreneur – “It actually smells like my grandmother. In my life and my mum’s life we have always worn jasmine. It has always felt like it was home.”

Lana El Sahely, Blogger – “I think on spring days, in Lebanon specially and in my village, this is how it smells early in the morning.”

Nour Keilani, Fashion Consultant – “My first memory of perfumes is mainly my grandmother. I was really close to her. She taught me a lot of things in my life, but I remember very well her obsession with perfumes and smelling good all the time.”

Zoya Sakr, Editor in Chief – “I love how it smells like my mum’s garden!”