Salama Khalfan was always destined to be a jewellery designer. Founder of high-end jewellery brand Alezan, the Dubai-based designer has a passion for art, horses and, above all, jewellery. In MOJEH Jewellery & Watches No.3, she lets us in on her motivations, sources of inspiration and why you should never, ever, turn down an opportunity.
Salama Khalfan wearing her favourite pieces
What led you to jewellery design?
I always loved gold. Even as a five-year- old child, whenever my father would ask me what I wanted, I never asked for toys – I would ask for gold! I’ve always liked jewellery; I’ve always noticed it on women and somehow, it always brings glamour to any occasion. I wear jewellery in the morning, at night and I even go to sleep wearing it. It makes me happy.
Where do you get your inspiration?
There’s always a source of inspiration, and every collection has its own story. For example, the Luck At First Sight collection, which resembles horseshoes made with high-quality diamonds, is inspired by the common understanding of cross cultures, religions and languages between people. Everyone somehow associates horseshoes with good luck and it doesn’t matter where you come from. I’ve travelled the world and wherever you go, people smile when they see a horseshoe; it’s a common language that brings people together. Travel also serves as a great form of inspiration.
What do you do when you aren’t designing jewellery?
Everything. I’m obsessed with sports; I ride my horses, do yoga and Pilates. I also love to cook, travel and paint.
What has been the most rewarding aspect of your career so far?
When a young designer comes to me and says “I would love to do what you did, how did you do it?” Just knowing that somehow you were able to inspire someone makes a difference.
What is the best piece of advice you’ve been given?
Never say no to opportunity – never.
