Julia Roberts and Chopard come together for a feel-good campaign celebrating happiness and high jewellery
Julia Roberts is not only a household name for her incredible acting ability, but for her infectious smile that lights up the room. It’s fitting, then, that Julia has been the face of Chopard’s Happy Sport and Happy Diamonds collections since 2021. Now, the duo is taking their relationship to the next level by appointing Julia Roberts as the muse for all the Maison’s jewellery and watch collections.
To mark the occasion, Julia and Chopard have teamed up with visionary director James Gray and photographers Alasdair McLellan and Greg Williams for the Chopard Loves Cinema campaign, which captures the playfulness of Julia’s personality and joie de vivre harnessed in Chopard’s contemporary creations. “Both Julia and Chopard embody a true sense of happiness, so it was a wonderful opportunity to work with them on this campaign,” shares Gray. Taking place behind the scenes of a Hollywood film, each of the twelve episodes highlights a piece of jewellery and, as the series progresses, offers a never-before-seen perspective into the world of filmmaking.
The episodes will be unveiled over the coming months, beginning on March 20, the International Day of Happiness. “We are revealing a new facet of our identity, the Feel-Good vibe: the self-confidence instilled by Chopard jewellery or watches, reverberating in the air and infusing the entire surrounding universe with positive energy,” explains Chopard’s co-president and artistic director Caroline Scheufele. Watch the teaser above and find the episodes here from March 20.
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