Step Right Up! The Chanel Funfair Is Coming To Dubai

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Photographed by Fouad Tadros for MOJEH 100

Chanel is bringing an ultra-luxurious funfair to Dubai in celebration of its iconic timepiece

Life isn’t all fun and games, unless you’re at the Chanel Première Funfair. The Chanel Première funfair is an amusement park-style pop-up celebrating the Maison’s Premiére watch. Guests can explore five unique attractions, each of which highlight a facet of the timepiece – from the octagonal case inspired by the No5 perfume bottle to the chain-and-leather bracelet reminiscent of Chanel’s quilted handbags. The aptly named Première was introduced in 1987 by then-artistic director Jacques Helleu and marked the Maison’s first foray into watchmaking. The re-release keeps timeless codes in tact, subtly switching-up colourways while preserving the original aesthetic.

The Chanel Première timepiece debuted in 1987

Setting up shop at Fountain Street in Downtown Dubai from March 15 to 19, the Chanel Première Funfair is a one-off experience sure to thrill timepiece enthusiasts and casual collectors alike. Details are being kept under wraps to avoid spoiling the surprises, so be sure to secure your slot as soon as possible to get a first look and avoid missing out. Open from 5:00pm to 10:00pm Wednesday and Thursday 3:00pm to 10:00pm Friday to Sunday. Register here

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