Chiara Ferragni: Pomellato’s Unconventional Beauty

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Since its inception, Pomellato has been dedicated to women, and the maison has now appointed influencer-designer-model Chiara Ferragni as its new face of the PomellatoForWomen campaign, which launched last year. The self-made businesswoman first launched her blog The Blonde Salad in 2009, and she has since built a fashion empire that’s made her one of the most inspiring female public figures worldwide. “I am so proud to join this campaign that represents everything that women can be — strong and capable, and fiercely independent,” Chiara says about her new role, before adding about the Milanese brand: “Pomellato’s unconventional style, along with the powerful perspective conveyed in each of Peter Lindbergh’s images, is just perfect chemistry.” For the PomellatoForWomen campaign, Peter takes powerful black and white portraits of the brand’s chosen women. “What impressed me the most about Chiara… is her strong and vibrant personality,” he reveals. “She embodies the future of empowered femininity.”

Chiara Ferragni has been named Pomellato’s newest brand ambassador