Boucheron Enlists Trailblazing Middle-Eastern Creatives For Its Anniversary Celebrations

2 min read
Dana Hourani (Photographed by Fouad Tadros for Boucheron)

Boucheron celebrates a milestone with a little help from its friends

Boucheron is celebrating 20 years of an icon. The legacy of Quatre began in 2004 with the unveiling of a ring composed of three gold finishes and four patterns plucked from the Boucheron archives. Fast forward twenty years and the Quatre universe has expanded to include bracelets and necklaces.

Dilan Çiçek Deniz (Photographed by Fouad Tadros for Boucheron)

In honour of the momentous occasion, Boucheron has created the Quatre Family to celebrate alongside the storied House. Four trailblazing women from the Middle East stand together to represent the endless creativity, determination and strength of women in the Middle East and to reflect the ethos of Boucheron.

Mila Al Zahrani (Photographed by Fouad Tadros for Boucheron)

Jordanian-Romanian shoe designer Amina Muaddi, whose creations have been worn by celebrities around the globe, joins Lebanese singer-songwriter Dana Hourani, Turkish actress Dilan Çiçek Deniz and Saudi actress Mila Al Zahrani, who has been Boucheron’s brand ambassador since 2022, for the campaign.

Amina Muaddi (Photographed by Desiree Mattsson for Boucheron)

These four creatives have been forces in their respective fields, championing female empowerment and serving as inspirations for those that wish to follow in their footsteps.

Dana Hourani (Photographed by Fouad Tadros for Boucheron)

“2024 marks the 20th anniversary of the Quatre collection, so it felt only natural to celebrate this milestone surrounded by people who resonate with our ethos,” said Boucheron CEO, Helene Poulit-Dusquene. “Individually, they are fearlessly pushing boundaries within their respective industries. As a group, they are the embodiment of the values of strength and protection inherent to Quatre.” Discover the collection

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