Today marked Massimo Giorgetti’s third runway collection for Emilio Pucci. Known for his youthful and playful aesthetic and his experimentation with print, Giorgetti’s ss17 collection embodied the designer’s unique style DNA while remaining true to the Pucci woman.
The show started off with sheer, lightweight dresses in bright block colours which quickly segued into pieces which displayed Giorgetti’s flair for print. He eased his audience in, sending out swirling patterns from the house’s archives in pale yellow and grey which wound their way around V-necked dresses with ruched details. These gave way to hues of lurid pink and orange followed by dizzying black and white. Next out was a striking combination of navy and brown, worked onto a black dress as a patchwork detail and then onto cigarette trousers. As if building to a crescendo the designer sent out squiggled lines next, thin bands of them at first, which were followed by bolder, brighter and bigger ones on easy wear separates that are sure to become holiday wardrobe staples. Three citrus-coloured dresses with sequin detailing concluded the show.
While well-cut and finely draped the collection’s silhouettes were kept simple, allowing the prints to have maximum impact – a clever move on Giorgetti’s part. The decision to use jersey fabric throughout the collection was another stroke of genius, lightweight and supple, it will fold down easily into holiday luggage. It’s an inclusive collection too, the wildly patterned trench coats, mini and column dresses will appeal to fashionable risk takers everywhere and the printed separates, ankle boots and accessories will cater to those reluctant to wear print head-to-toe.
