Every Look From Louis Vuitton’s Cruise 2024 Collection

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Louis Vuitton transformed idyllic Isola Bella into an underwater wonderland with a mystical masterclass in mermaidcore

Louis Vuitton unveiled its Cruise 2024 collection on a rainy day on the picturesque Italian island of Isola Bella, transporting fashion enthusiasts to a world where elegance met whimsy. The collection, imagined by creative director Nicolas Ghesquière, was inspired by the enchantment that lies deep in the oceans. According to the Maison, the collection is “populated by drifting creatures that abandon aquatic dwellings for the discovery of terrestrial wonders.” It’s no surprise, then, that the collection featured interpretations of scales and fins alongside structured gowns appearing to ebb with ocean waves. Explore the collection in the gallery above and rewatch the show here

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