In a new series of six mini films – entitled Reflections and directed by Fabien Baron – to be released throughout the season, Bottega Veneta embraces moving imagery as imperative in today’s fashion landscape. The video, showcased here, draws together on all six episodes, including Miraggio and 196.6 which are the first to be released. The focus returns to Bottega Veneta itself with an emphasis on reinforcing the brand’s initials, (in the spirit of its iconic tagline “When your own initials are enough,” the collaborators are mysteriously only identified by their initials, both in the film credits and in the print campaign).
Reflections is the next chapter in the house’s Art of Collaboration project which was conceived by creative director Tomas Maier in 2001, highlighting the house’s continuous relationship with artists and photographers. “We have always told stories about our products and our brand,” says Maier. “The evolution of the Art of Collaboration enables us to reach and have a dialogue with the customer on his or her own terms.” The six films – each highlighted within the main Reflections film featured here – showcase both the women’s and menswear collections for Spring Summer 18 which are an exceptional array of luxury skins, embellishment and jewel tones in a high/low format where luxury meets the hip-hop, streetwear era.
“What was important to us was to tell the Bottega Veneta story through the most narrative medium available today: film; to not dilute the message and and to have all other points of communication naturally derive from the film,” says Baron, Reflections director. “Ultimately, we wanted to develop a unique visual vocabulary that would reflect the breadth of such a luxury brand.” Working alongside Baron and Maier are Academy Award-nominated cinematographer Philippe Le Sourd, set designer Stefan Beckman and record-producer and composer Johnny Jewel who scored the original soundtrack for the six films and trailer.
Vittoria Ceretti, Aube Jolicoeur, Sara Choi and Janis Ancens lead the female model cast, each conveying a complex emotion, attraction and sensuality which is rarely captured.
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