A light-as-air foundation and two finishing powders make up Hermès Plein Air, the fourth chapter for Hermès Beauty
Introducing the fourth chapter in Hermès Beauty’s story: Hermès Plein Air. A collection of highly anticipated complexion products, Hermès Plein Air is an ode to the outdoors and a celebration of freedom and natural beauty. The House of Hermès has been dedicated to every facet of outdoor life since its inception, with Thierry Hermès’ grandson Émile Hermès designing ready-to-wear that enabled women to participate in outdoor activities. Now, Hermès Beauty follows suit with a complexion range dedicated to fresh air and the great outdoors.
The most-anticipated launch from the three-product collection is the foundation. A breathable formula, the Hermès Plein Air Natural Enhancing Complexion Balm is designed to liberate rather than conceal, allowing the skin to breathe. The luminous finish adds freshness to the complexion for up to eight hours, all the while blurring pores and providing SPF 30 protection. The hard-working foundation is available in 12 stretchable shades and is formulated with hydrating hyaluronic acid, evening primrose oil, white mulberry and Baikal skullcap to protect from external aggressors. Echoing the sentiment of simplicity and natural beauty, Hermès Plein Air comes in minimal, all-white packaging, save for colour indicators and the golden Hermès ex-libris.
The complexion range also includes the light-reflecting, golden-pink Hermès Plein Air Radiant Glow Powder and Hermès Plein Air Radiant Matte Powder – a translucent veil to mattify shine. Completing the collection are the collectable powder brush and what can only be described as the most luxurious blotting papers in the beauty world, which come packaged in Hermès’ signature orange box. Shop now
- Photos courtesy of Hermès