With hyaluronic acid dermal filler getting more popular by the day, Teoxane MENA has landed at just the right time
If you ever spot someone with a plump, wrinkle-free under-eye area, it’s one of two things – great genes or hyaluronic acid (HA) fillers. If you’re not blessed with the former, then fear not – Teoxane, the Swiss-based premium manufacturer of bespoke dermal fillers, has just set up its first subsidiary in the Middle East, meaning baby-smooth skin is now more easily accessible than ever before.
Injectables are big business right now, with the popularity of temporary HA fillers specifically soaring over the last few years. “The rapidly growing hyaluronic acid market reached 1 billion USD in 2005, 7.2 billion USD in 2016, and is estimated to reach 15.4 billion USD by 2025. The use of hyaluronic acid in the Middle East is exponentially growing in line with the global trend,” explains Dr Kirdar Guney, a Teoxane expert doctor. It’s easy to see why, too – a BFF of the industry’s most prolific ‘skintellectuals’, HA is one of the most popular ingredients in skincare thanks to its ability to add volume to sunken under-eyes, lips, cheeks and everything in between. What’s more, unlike other anti-ageing injections, HA is actually a sugar that naturally exists in the skin already, and when injected the filler simply attracts more water, ultimately leading to the appearance of naturally plump skin. Did we mention they are fully dissolvable, too? Basically, they’re a no-brainer. “If you cannot allow for several weeks of healing and are looking for improvement rather than dramatic changes, you are a great candidate for HA filler treatment,” says Dr Ismail Kucuker. “You can carry on as normal straight after your treatment, making it perfect for our fast-paced lifestyles. And while you will definitely see improvements, you won’t look like a different person. That is why in past years, although surgery demands are decreasing, HA filler demands are growing.”
The brains (and beauty) behind Teoxane is Madame Valérie Taupin, who built her visionary aesthetics empire back in 2003. Committed to creating the highest-quality products based on rigorous scientific research, her award-winning vegan and cruelty-free hyaluronic dermal fillers have long been praised as one of the first to incorporate HA into a cosmeceuticals range, which has now made its way to the Middle East. “The trends observed in the region’s dermal fillers market are increasing the demand for lip augmentation procedures, with a preference toward minimal invasive techniques or cosmetic surgeries, and increasing availability of a wide array of products,” says Dr Guney. “The region boasts a very sunny climate throughout the year, leading to various skin disorders, such as sunburn, summer rash, summer acne and dry skin. These conditions all require the use of dermal fillers as treatment.”
Now actively present in Turkey, the Middle East and Africa, with a local office operating from Dubai, we can expect to see bespoke Teoxane fillers popping up in even more popular UAE-based beauty spots. “Teoxane products will offer Middle Eastern patients both dynamism that mimics the natural movement of the face muscles and the strength that is required for volume improvement,” concludes Dr Kucuker. With instantaneous (and natural) results, and only one treatment necessary to see them, there’s no denying these fillers are the way forward.
Five Filler Facts
1. Hyaluronic acid was approved as a dermal filler in 2003 by the FDA, and is one of the most natural fillers on the market.
2. In France, hyaluronic acid injections received publicity as a consequence of injury treatment for the tennis player Amélie Mauresmo in 2002.
3. The effects of hyaluronic acid fillers are temporary, with the body usually reabsorbing the fillers in 8-12 months after injection.
4. Hydrophilic means something that retains water, and hyaluronic acid can retain up to 1,000x its weight in H20 f or intense hydration at a deep cellular level.
5. Hyaluronic acid also stimulates collagen production in the skin, meaning fillers can help prevent the future signs of ageing, too. For more information, visit teoxane.com and follow the latest news on Instagram
