Among The Pillars, on display at the Vacheron Constantin boutique in Dubai Mall, fuses heritage with horlogerie
Vacheron Constantin has collaborated with Emirati artist Omar Al Gurg on a meaningful art installation to mark the Holy Month of Ramadan. Omar Al Gurg is the founder of Modu Method, a minimalist décor brand that champions out-of-the-box design, Arab identity and storytelling through modular pieces that evolve over time and he continues to champion his heritage through this luxury collaboration.
Emirati artist Omar Al Gurg, founder of Modu Method
The 4-metre-tall installation, titled Among The Pillars, incorporates locally sourced materials to reinforce the Swiss watchmaking Maison’s connection with the local community; pillars of plypalm, a new material crafted from sustainable palm tree fronds, represent both the strong roots of the region’s heritage and the heritage of timekeeping, as traditional timekeeping utilised pillars to cast a time-telling shadow throughout the day.
Shorter pillars are topped with the Vacheron Constantin Maltese cross
DateForm, the world’s first date seed-based solid surface, is also used throughout to tie into the installation’s connection to the region and Ramadan traditions. The finishing touch? An engraved Vacheron Constantin Maltese cross atop the shorter pillars.
Mini iterations of the installation are found in the window displays of the Dubai Mall boutique
Discover the installation in the Dubai Mall flagship boutique and in regional boutiques throughout the month and see the making of Among The Pillars here.
Read Next: A Day In The Life Of Jewellery Designer Elaina Mansour
