When I meet Carolina Herrera de Baez she’s sat on an outdoor terrace overlooking Dubai’s beachfront and is in town to throw a party to celebrate the launch of her latest fragrance. Wearing a chic black dress accompanied by minimal makeup and her hair pulled back into a neat bun, she’s poised and elegant, yet unpretentious. As we start to chat, she’s every bit as charming as you would expect the daughter of fashion icon Carolina Herrera to be. Serving as creative director of the house’s fragrance division, she shares her thoughts on finding the right perfume, her favourite scents and her most recent women's launch 212 VIP.
Why did you decide on a career in perfume?
Who is the 212 VIP woman?
You’re working with brand ambassadors Taylor Hill, Cameron Dallas and Hailey Baldwin at the moment, how integral do you think it is for a brand like Carolina Herrera to work with this new generation of talent?
Does the house’s history and collections have any influence on what you create or your creative process?
What’s an average working day like for you?
What is your favourite natural scent?
Where do you look for inspiration?
What fragrances do you wear?
What are your key tips for finding a fragrance?
In your opinion what is the most appealing characteristic of perfume?
If you could design a fragrance for any person, who would it be?
What was your first scent memory?
What are your plans for the festive season?
Can you share some sartorial new year’s resolutions with us?
2. Don’t follow the trends completely by the book. Take in elements of the trends and make them your own.
What will you be working on next year?
What is your biggest luxury?
How would you describe your personal style?
What is your beauty and skincare routine?
Where are your favourite places to travel to?
What do you do to relax?
What is your most prized possession?
What was the last item pf clothing you bought for yourself?
What’s on your festive wish list at the moment?
What is the best souvenir you’ve brought home?
What do you love the most about your job?
