Chanel X Pharrell Williams Capsule Collection Drops In New Flagship Store In Seoul

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It’s a double celebration for the Chanel maison…

Last week, Chanel have furthered their presence in Korea by officially opening the doors to its latest flagship boutique in Seoul – and to say the space is beautiful, would be an understatement.

Located in the city’s popular Cheongdam-dong neighbourhood, the new Chanel store is situated in an impressive seven-floor building, offerings its visitors 1830 square-meters of just pure bliss. Whilst three floors are dedicated to the maison’s ready-to-wear, handbags, footwear, accessories, watches and fine jewellery collections, there are also select floors for private reception rooms, exhibitions and special events. Talk about offering the ultimate luxury experience.

Go inside the new flagship boutique here…

To celebrate the new store opening, the maison launched its highly-anticipated capsule collection with Pharrell Williams.

The artist teased the world with his upcoming collaboration via Instagram and now, we can finally get our hands on the rainbow-coloured range. Marking Williams’ first-ever collaboration with the luxury maison, the collection, dubbed Chanel Pharrell, follows a more casual approach to Spring/Summer ’19 dressing.

Ranging from ready-to-wear garments, accessories and footwear, the collection boasts the artists’ street-wear aesthetic and the maison’s typography and fine craftsmanship.

Browse through the collaborative collection here…

Currently, the Chanel Pharrell collection is only available in the Seoul flagship. The global launch of the collection will arrive on April 4, 2019.

Also, watch the brand’s newest episode for its Beauty Talks series, starring Marine Vacth.

  • Words by Meeran Mekkaoui