Champion of Netflix’s Next In Fashion, winner of the H&M Design Award and now a member of Net-A-Porter’s talent incubator, designer Minju Kim is one fashion’s most promising stars. Here, MOJEH talks to the Seoul-based designer.
Tell us about your brand’s DNA?
Where can we see the spirit of Seoul in your collections?
Describe your AW20 collection, what inspired the story, the cuts, the colour palette?
What type of woman is the collection for? Who is she and where is she heading?
As a young brand, you’ve already had a lot of success – from standing as a semi-finalist in the LVMH prize to Netflix’s Next In Fashion and now NAP’s The Vanguard – what do each of these opportunities mean to you?
In particular, what has The Vanguard meant to you?
