Chanel’s SS23 Haute Couture Collection Is A Glimpse Into Coco Chanel’s Whimsical World

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Virginie Viard channels the whimsy and wonder of parades, majorettes and Gabrielle Chanel’s own artefacts into a party-ready Haute Couture collection

For Chanel’s spring/summer Haute Couture collection, creative director Virginie Viard found inspiration in Gabrielle Chanel’s Rue Cambon apartment – specifically, the collectable objects, artworks and sculptures scattered throughout the space; kittens, corgis and swallows are embroidered onto tweed suits alongside emblems of the House.

Cats are just one of the animals emblazoned on SS23’s whimsical pieces

The collection is youthful with an easy-to-wear lightness, though with all the traditional marks of Chanel couture. Tweed day suits, this time constructed with glittering metallic-gold threads; top hats teamed with silk tulle; and beaded dresses begging to be twirled in. Discover how MOJEH captured the collection in the gallery above and rewatch the show here

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