Why Maximalism Isn’t Just For Events Season

7 Photos
Photographer: Bohdan Bohdanov | Stylist: Gabriele Papi | Editor: Kelly Baldwin | Model: Luna at Manifesto Models | Makeup Artist: Sabina Pinsone at MKS Milano | Hair Stylist: Rita Dell'orco | Nail Artist: Samyra Magalhaes at MKS Milano | Lighting Assistant: Davide Verderame | Casting Director: Vittorio Vanzulli | Production: Andrea Reis at Gilda Production Milan

Throw convention to the wayside and welcome in the wickedly wonderful for an unexpected twist this winter season

There is an assumption that delightfully over-the-top gowns, creations overflowing with tulle and dramatic silhouettes should be reserved for a special occasion. MOJEH says: make every occasion a special one this season and welcome maximalism into your everyday wardrobe. The festive season is well and truly over and we have all returned to our regularly scheduled programming – work, errands, responsibilities, dinner dates – though do not banish bold beauties to the back of your wardrobe. In our wickedly whimsical shoot, MOJEH makes a case for making the everyday extraordinary.

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