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Louis Vuitton's Since 1854 Collection Celebrates Its Iconic Monogram

Feb 04, 2021 | 2 min read

Louis Vuitton’s iconic Monogram is beautifully reimagined by Nicolas Ghesquière, who interlaces 1854 –the year of the House’s creation – within its delicate petals.

Louis Vuitton’s iconic Monogram is beautifully reimagined by Nicolas Ghesquière, who interlaces 1854 –the year of the House’s creation – within its delicate petals.

The Louis Vuitton Monogram is arguably the most instantly recognisable mark of a fashion house that has ever existed and Nicolas Ghesquière, Artistic Director, is paying tribute to the house's beginnings by weaving the year of its creation into this season's pieces.

The "Since 1854" collection is a reimagination of the iconic motif and carries with it subtle nods to Georges Vuitton, the Monogram's creator, by designing the number 8 to mimic the original Louis Vuitton Monogram's iconic flower. Captured by Mark Kean, "Since 1854" appears to be a throwback in more ways than one, thanks to retro colourways and an athleisure aesthetic.  The collection comprises of the Speedy, Dauphine and Onthego bags as well as apparel, shoes, scarves and other accessories, all of which are available in both red and black.

Photographed by: Mark Kean | Styled by Marie - Amélie Sauvé