Dubai-based activewear brand L’Couture has opened its first flagship boutique in Dubai and you’ll want to spend your weekends (and money) there from now on
L’Couture is a Dubai-based, female-owned activewear brand that has garnered a loyal following since its opening in 2019, and founder Lyndsay Doran has just opened its flagship boutique in Dubai. In the shadow of the Burj Al Arab is L’Couture’s two-storey, 4,290 square-metre boutique, which welcomes you in with giant, pink-and-gold double doors. Once inside, you’ll find more pink tastefully splashed throughout the boutique, punctuated by L’Couture’s best-selling activewear collections, spacious fitting rooms and picture-perfect seating areas. “I am beyond excited about the opening of the very first L’Couture boutique in Dubai. I wanted to create a unique space that really captures the essence of the brand for both customers and my team, and that’s exactly what we have done,” said L’Couture founder Lyndsay. “The boutique is feminine and Instagrammable… We can’t wait to welcome all our customers, loyal and new, to our new home.”
Wander upstairs and you’ll stumble upon the L’Couture offices and meeting rooms, as well as a bright, spacious yoga studio, photography studio and a glam room for post-workout touch-ups.
Emma Stinson, Creative Director of Dubai-based design company Studio Em, created the L’Couture boutique to be simultaneously chic and playful, with soft lines and plush sofas alongside neon signs and, of course, flowers galore. “We were able to have a lot of fun with the project. It’s an uber-cool brand, a trendsetter in the market and the label was founded here, so with this flagship store the aim was for it to be a place that captures the L’Couture spirit,” explains Emma.
L’Couture has recently released its Vitality Collection: activewear that looks good, feels good and does good. Supportive, eco-friendly fabrics with a second-skin feel ensure the most comfortable workout possible, while the energising colours – french navy, wild orchid, summer aqua and white – motivate you to get moving. The Vitality Collection has all your needs covered, whether you prefer to wear activewear to the gym or on the sofa – think cropped tanks, cycling shorts, off-the-shoulder sweatshirts, supportive bras and super flattering leggings.
Find L’Couture in Villa 8, Umm Suqeim 3, Al Wasl Road, Dubai. lcouture.com
- Words by Savanna Smith