A first-of-its-kind Gucci pop-up store arrives in Dubai’s Burj Al Arab to celebrate one hundred years of the House
Dubai’s Burj Al Arab has launched a Gucci pop-up store to celebrate the House’s centenary. Currently on display, the Gucci 100 collection features limited-edition ready-to-wear garments and accessories inspired by Gucci archives and its influence on pop culture. The House explains: “A key theme within the Gucci 100 collection takes its cue from a number of songs that mention the brand. A selection of lyrics from these songs adorns ready-to-wear and accessories, at times together with the Gucci 100 logo, designed for the occasion, in a side-by-side tribute to past and present.” In addition, the Gucci pop-up will include Gucci Lifestyle and Gucci Décor collections.
The pop-up marks the first of its kind for the House in the region and brings Gucci to the UAE when it is buzzing with activity; this year marks Expo 2020 Dubai and the UAE’s 50th National Day. Located 142 metres high opposite the newly opened SAL restaurant, the pop-up boasts resort-style décor with ocean-blue walls punctuated with floral patterns and rattan accents. Shopping in the sunshine with incredible views of the Arabian Gulf? We can’t think of a better way to celebrate a birthday. The Gucci pop-up store will be open until 28 February 2022. Explore the collection
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