العربية

FFWD: Must See Moments

March 22nd 2017

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Young Talent: Jude Benhalim Having started her namesake brand at just 17 years old, Cairo-based Jude Benhalim’s career began as a creative design project in high school. She’s constantly on the lookout for new ideas to bring to her designs, offering a modern take on feminine spirit and empowering women to embrace and express their individuality through her bold, yet flattering, pieces.
See Now, Buy Now: Emperor 1688 As part of fashion’s new movement towards ‘See Now Buy Now’ Emperor 1688 presented by Reebok will showcase current collections available to buy immediately synchronizing the catwalk with the region’s retail.
Fashion Talks: The Art of Digital Storytelling in Fashion Daniel Coutinho, CEO, Nowness (LVMH), is an expert in digital storytelling. Here he shares his perspective on how investing in the right visuals and video content can help fashion brands find innovative ways to reach new audiences at a time when consumers increasingly tune out traditional online marketing channels.
#tiedtogether movement Designed to tie the fashion industry together in solidarity, Fashion Forward Dubai (FFWD), has joined the #tiedtogether movement to support of Business of Fashion. How can you show support? Tie a white bandana around your wrist, neck, head, ankle or handbag and upload an image to social media, tagging someone to show you are #TiedTogether as friends, family, neighbours and ultimately as humans.
Designer Debut: Abed Mahfouz Known for his intricate and refined gowns, this Lebanese couturier caters to the feminine. Having spent his youth surrounded by the tools to become a designer - fabrics, threads, scissors and foremost family members that work in tailoring, Mahfouz made the decision to enter into the world of fashion. After joining his sister designing and making evening gowns, he recognised his true calling. In 2002, Abed Mahfouz showcased his first Couture collection in Rome

From industry talks by LVMH insiders to the aspiring designers on our radar, ahead of the Middle East’s most talked about fashion event, we mark out our must-see moments at FFWD.  

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