The Bicester Collection Is Every Luxury Connoisseur’s Best-Kept Secret

9 min read

Forget the stereotypes — The Bicester Collection, a family of 11 luxury destinations across Europe and China, is all about unique experiences from shopping and fine dining to pop-ups and cultural events for the most discerning clientele

If you are planning a trip for the summer, you must consider visiting one of The Bicester Collection’s destinations. Stylishly spread across Europe and China, which together are home to more than 1,300 boutiques, you’ll find only the best designer and beauty names (Etro, Missoni or L’Occitane, anyone?), five-star dining options and a whole host of exciting experiences to keep guests of all ages entertained. Where smart girls go to bag their designer goodies, personal shopping also gets a VIP touch, and each Village comes complete with luxury fashion connoisseurs to help you pick out the perfect ensembles for everything from your next beach holiday to a destination wedding, not to mention the VIP services such as hands-free shopping, valet parking, exclusive membership programmes and Emirates Airline skywards rewards for all shoppers.

Planning a visit this summer? Firstly, excellent choice. Secondly, here’s exactly what you can expect from your time. Happy discovering.

Bicester Village, London

The namesake Bicester village is undeniably the most famous, conveniently located a short trip from London. This style hub has been a firm fixture for Middle Eastern shoppers for years, who revel in the chance to buy past season Aquazzura, Manolo Blahnik and Lululemon at purse-friendly prices. There are often private sales for members which offer even further discounts on the heavily-reduced prices, while it’s not unusual to come across the odd pop-up either.

Prepare your summer wardrobe this year with amazing new brand additions including Ganni, Palm Angels and Stone Island, all with unmissable value. Alongside live entertainment, there are plenty of fine dining options to keep you well fed and watered during your shopping spree, too — Cecconi’s, Shan Shui and Ladurée are just a few of our favourites.

La Roca Village, Barcelona

All Gaudi-inspired mosaics and hot pink bougainvillea, you’ll feel like you’re meandering through a quaint Spanish town centre at Barcelona’s La Roca Village, with a myriad of exclusive designer brands to boot. All the best names of the Spanish fashion scene are here — Bimba y Lola, La Perla et al — plus the regular international names, while the businesswoman behind the dearly departed Michelin-starred restaurant Roca Moo has opened a new Spanish eatery, Atmósferas Mordisco, that you can’t miss.

This summer, La Roca celebrates its 25th anniversary with a collaboration with artist TV Boy, which will see the village transformed into an open-air art gallery. In addition, a series of live musical performances form the perfect soundtrack for a summer of shopping.

Fidenza Village, Milan

A stone’s throw away from the fashion capital of Milan, Fidenza Village is a luxury lover’s paradise. Modelled on a traditional Italian piazza, it’s home to over 120 boutiques featuring a carefully curated selection of Italian and international luxury brands, and you’ll find everything from fashion and footwear to jewellery, accessories and more. More than just a shopping destination, immerse yourself in its open-air gallery of street art, with more than 30 incredible murals created by some of the most famous street artists on the Italian and international scene.

An astounding array of events kicks off in July in celebration of Fidenza Village’s 20th anniversary, including live performances and contemporary art exhibitions. End an evening of late-night shopping by exploring exceptional eateries with exclusive summer offerings. Learn more

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  • Words by Naomi Chadderton