Far from your regular grocery store supply, luxury water brands are going the extra mile, quite literally, to find unique sources of water (harvested from melting polar icebergs or bottled from untouched natural springs) to develop different carbonations, colours, and tastes to the regular drinking experience. There’s now also an increased demand for water sommeliers. These individuals know all about the various filtering processes and the best combinations to pair certain kinds of water with specific meals and dishes. Often packaged in artful and extravagant bottles, luxury water is not to be compared with your regular morning sips, but rather savoured on a special occasion.
Here in Dubai, the Japanese restaurant Yui even has a water menu for discerning palates. Offering patrons a choice of 17 different brands, you can indulge in a range of rare water options, including Waiwera from New Zealand and Italy's Oxygizer. Beside every bottle of water, the restaurant has also displayed counts for total dissolved solids, sodium, magnesium and calcium – so you know exactly what you’re getting with your water.
MOJEH.com spoke exclusively to Anette Friman, CEO of Åre Natural Mineral Water, to find out why there’s such a demand for luxury water and how it differs from what you get straight out of the tap.
Yes it is safe as water filtered by nature is what our bodies are designed for, processing minerals in the best possible way.
There is definitely a big difference between different waters. If you think water tastes just like water, you haven’t tried enough.
The benefits of drinking natural mineral water is that it's highly controlled and the ingredients are stated on the label. You have full control over what you drink.
People are becoming a lot more aware of what they eat and drink and they no longer want all those added nasties you find in most other food and beverages.
